What is Presence

What is Presence?

Presence is a service that combines multiple location triggers, including geolocation data and/or Bluetooth beacons, to create a reaction-based digital environment at your event. This keeps attendees informed as they move through the event and provides event producers with never-before-seen insights into audience behavior. Throughout and after the event, we process attendee data and produce a visual report that pairs results and key metrics with festival insights to help optimize your marketing, sponsorship, and operational efforts.

Why Should I Use Presence?

Presence provides valuable insights into the event attendee experience by analyzing interactions with performances, vendors, sponsored events, and more. 

What is a Beacon?

A beacon is a small wireless device that transmits a continuous radio signal to smart devices via Bluetooth.  The interaction can trigger an action on the device that enhances the user's experience.

What is a Geofence?

A geofence is a virtual barrier anchored by a latitude and longitude point and a radius.  When a device detects the geofence through location-based services, it can trigger an alert or action on the device.

Who is it for?

Operations Teams, Marketing Teams, and Sponsorship Teams can all take advantage of Presence technology to improve attendee experience and engagement.

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Analytics

Presence can be used in various ways to track and understand fan engagement with specific areas of an event. If you can create the hypothesis, we can create the experiment. Some examples of stats to track are:

  • Wait Times
  • Most Popular Areas
  • Food + Bev Interactions
  • Artist Set / Speaker / Seminar Attendance + Retention Time
  • Sponsorship Conversion Rate

Marketing and Messaging

Presence allows the unique ability to connect a user’s physical world with their digital world through relevant content delivered at the right moment. In the past, clients have used our technology in these ways:

  • Push Attendees toward Sponsorship Activations
  • Promote Schedule and Stage Information
  • Art Installation Information
  • Merchandise Offer
  • Exclusive Content

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Core Features

Presence packages are structured into four Tiers in order to meet your event’s specific needs. Each tier includes hardware, full Presence CMS support and a dedicated Presence team member to walk you through every step of the process. There are a variety of core features included in each Presence Package which are listed below:

  • Project Kickoff Conversation
  • Full Backend Support
  • Hardware Devices (Beacons)
  • Daily Reporting during your Event
  • On-demand Operational Insights
  • Insights Dashboard

Sponsorship Opportunities

In today’s world sponsors want to reach their customers through integrated omni-channel networks. By promoting your sponsors through Presence, you allow your brands to reach their consumers both physically and digitally and provide them with meaningful data from these interactions. Some ways you can get sponsors engaged with Presence are:

  • Pushing out a Sponsored Stage Message
  • Messaging data capture fields to users in exchange for added perks in sponsor tents
  • Native Redemption
  • Releasing exclusive sponsored content via proximity notifications
  • Creating ongoing campaigns to engage consumers before, during, and after an event
  • Creating sponsored location-based games for attendees

Add-on Features

Presence Add-On features provide event producers, operations teams, and sponsorship teams with additional tools to enhance the attendee experience and build richer attendee profiles. Many clients find a combination of these additional features useful for providing ROI to sponsors and keeping attendees engaged post-event.

  • Content Creation
  • Sponsor-specific Recap
  • Consumer Data Export
  • Push Segments 
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