AppStore - iOS AppStore Description

Your app’s description play a critical role in how people discover and download your app.

Avoid generic descriptions, such as "world’s best app." Instead, highlight your app’s purpose or features that resonate with your audience.

Every word counts, so focus the description on your app’s unique features and functionality. Begin with a concise statement of what the app does, followed by an attention-grabbing paragraph that includes a short list of main features.