How To Integrate your Mobile App into your Marketing Plan
Aloompa’s platform makes creating your mobile app easy. And like every other aspect of your event, a lot of work goes into making it a success. We’ve been doing this for nearly a decade and a half, partnering with hundreds of successful events. We’ve put together some of the top strategies we’ve developed alongside them, to help you be successful too, no matter the size or tenure of your team.
Of course there’s only so much we can fit into one document, and every event is unique. Luckily, we have created a knowledge base, have numerous examples, and a team dedicated to helping you reach your mobile app goals. If you’re a Premium client with Aloompa, you have the opportunity to set up a meeting with a member from the Aloompa team to discuss your best approach to your mobile app marketing strategy. To book your meeting, please click here!
Marketing Your Mobile App
Start Early
We suggest releasing your app at least 4-6 weeks before your event. Why so long? The sooner you release your app, the sooner attendees can use it to plan their experience. The more interactions they have with your sponsors (we’ll talk more on sponsorship later on).
Our "My Schedule" feature lets users select their favorite schedule items to create a personalized itinerary. Having your app available when you announce your performers means users can do this even before buying a ticket, making the thought of that even more enticing.
Communicate to your audience the list of features, capabilities, and benefits of your mobile app. After all, it will be the one-stop shop for everything attendees need for your event - . Emphasize the fact that they will be able to create their own schedule, purchase tickets, and more all through your mobile app.
- Pro Tip! Look for ways to make your app the only app your customers need when it comes to your event. Incorporate buy tickets links, wristband registration, and discounted upgrades. Advertise these items as being available within your app, positioning it as the primary way to interact with your event.
Note: Refrain from communicating exact download dates until you are notified that your app has been approved by both Apple and Google Play. You can work with our Client Support team to get a better understanding of when your app will be available for download.
Direct Access
Most attendees are looking for the easiest way to download your mobile app. To increase downloads, put your iOS and Android store links in as many places as possible. Examples of places to put your store links include your website, ticketing page, social media accounts, and newsletters. Consistent marketing efforts regarding your app convey just how important it is to your attendees' experiences.
- Add the app to your website
- Make sure the app is prominently displayed on your website and links out to both the Apple and Google Play stores!
- Post about the app on social media
- After the app launch and leading up to the event be sure to share posts about the app on all social media.
- Add the app to email reminders
- For the highest engagement be sure to mention the app in your email blasts.
- Display the app on your ticket confirmation page
- Check to see if your ticketing provider can add a callout to the app on the ticket confirmation or purchase page.
- Use official app store badges
Create Exclusivity
Users are soon/instantly aware of how easy and helpful your app makes their experience. With features like set times, vendors and essential locations, the app is a necessity to users at your event. Releasing your event content in phases is a great way to incentivize your audience to download the app. To take it a step further, posting app-exclusive content is a great way to increase your engagement. Generate excitement by posting your set times exclusive to the app! Post exclusive ticket prices directly in the app to drive users to download!
Promote Onsite
In the year 2020, the world became incredibly familiar with a QR code. By linking your mobile app download links to a QR code, you are able to create signage for other users to download on site! You can add this QR code to various places like entrances, ride shares, and info booths, but you can also include the QR code in any communication to your users - ticket confirmation pages, website info - the list goes on!
Maximize Sponsorship & Monetization
Your event attendees aren’t just your audience, they’re also the audience of your sponsors and partners! It’s easy to keep your focus on selling tickets, concessions, and merch to those at your event, and highlighting these valued members of your event team are just as easy! Sponsorship opportunities, advertising opportunities, and even additional revenue-driving products like LiveOrder can bring your mobile app to the next level. Learn all about those in our Event Sponsorship Guide.