Google Analytics Basics
Most of the Google Analytics data outlined in this guide is now available via your CMS login. Check out our Analytics Dashboard guide for more details!
1. Log in to Google Analytics: https://analytics.google.com
2. Select your app name from the dropdown in the top left corner
3. Select Reports from the left navigation menu
Choosing Your Dates
On the reports screen, you can alter the dates in the top right corner to fit your time frame. By creating a custom date range you can find data from almost any time period. This feature can have a start date as far back as launch, and an end date up to the current date in time.
Date ranges have the power to be broad, but can also be very specific. For example, your event is from April 7th to April 11th, but for the time being you only wanted to find information from April 9th. To do that you would create a custom date range for April 9th to April 9th. Now, all the information found in Google Analytics will only be from April 9th.
Finding Data
Total Sessions
The total number of app sessions over the time period set.
Engagement > Engagement Overview
Average Session Time
The average session time of all app users in the time frame.
Engagement > Engagement Overview > Average Engagement Time
Total Active App Users
Total number of users that use the app in that time frame. You can find this by altering the dates at the top of the screen, and narrowing your results to that day, or the weekend only.
Change dates > Acquisition > Acquisition Overview > Users
Gender Breakdown
Percentage of males to females who have downloaded the app.
User > Demographics > Demographics Overview > “Gender” Pie Chart
Age Breakdown
Percentage of total users in each age bracket. You can scroll over each bar to get exact percentages for each age group.
User > Demographics > Demographics Overview > Age” Bar Graph
Top Affinity Users
The Top 10 interests of the app users. This can be expanded to show all affinity categories by altering the “show rows” drop-down on the bottom right side of the screen.
User > Demographics > Demographics Overview > By Interests chart
Total Screen Views
Total screen views of all users and all screens
Engagement > Engagement Overview > Event Count
Avg. Time on Screen
The average amount of time a user spends on one screen
Engagement > Pages and screens