App Reports and Analytics
Update: We now offer a live Analytics Dashboard within the CMS. While the details below are still relevant and available to you if needed, please review our Analytics Dashboard guide to learn more about what data you can access from within the CMS!
There are a variety of tools available to help you report on the use and impact of your event app.
Google Analytics, App Store Connect Analytics, and Google Play Analytics can all be accessed from the moment your app is launched and will provide you with real-time feedback on the use of your app. In addition, the CMS offers a variety of data points that you can review at any time. After the completion of your event, we will compile analytics for you to review as well.
Review the details about each of these below for more information.
Google Analytics
We add Google Analytics to all apps we develop. When you start working with us we will ask you for the Google email addresses of the individuals you would like to have access to the Google Analytics page. You can then use Google Analytics to get real-time updates on your app. Review our article on Google Analytics Basics to get started then let Client Support know if you have any questions.
Apple App Store Connect Analytics
Within your Apple Developer account, you have access to in-depth analytics. Once you log in to your developer account, select Analytics and then the app name.
Total Downloads will show you the number of times the app has been downloaded.
Review more on App Analytics via this App Store Connect Guide and Analytics and Reporting Overview.
Google Play Analytics
Within your Google Play Developer account, you have access to in-depth analytics. Once you log in to your developer account, click on the app name and the analytics will appear.
New Users Acquired will show you the number of times the app has been downloaded.
Review more on Google Play Statistics on their site.
CMS Data Export
The CMS allows you to export CSV files for a variety of data points on your app including:
- Event Schedule: Lists each Event Title and the number of users who added those events to their schedule.
- Performer Likes: Lists each Performer's Name and the number of times users marked that they "liked" those performers.
- POI Favorites: Lists each Place/Stage title and the number of times users marked those places as a favorite.
- Product Adds: Provides data on the number of Products that users added to their favorites (applies only when using the Products functionality).
- Push Engagement: Lists each Push Notification sent through your app, the message, push tag, number of users received and the date and time the notification was sent.
- Push Tokens: Provides data on the number of users who have subscribed to push notifications for each category of push tag in your app.
To access this data, visit cms.aloompa.com - select Settings, and then select the Export tab.
Post Event Recap Report
Approximately 2 weeks after the completion of your event we will send you a report that provides the most relevant high-level statistics on your app along with visual guides and graphs. This data is compiled from Google Analytics and includes the following details:
App Overview
Total Users: A user is a unique person using the app on one device. This is not to be confused with downloads, which we'll explain in this article under the FAQ section.
Operating System Breakdown: What percentage of users were on iOS vs. Android devices.
Active Users During Event: This is the total number of users that accessed the app while the event was taking place.
Sessions: Each individual use of your app by a user (aka - the number of times your app was opened). A single user may engage in more than one session.
Average Session Duration: The average amount of time that users spent in the app during one session.
Total Screen Views: A total of all screen views visited by your users.
Average Screens/Session: The average number of screens a user visited during a single session.
Demographic Breakdown
Gender and Age Breakdowns as well as a summary of how your users identify with various Categories as determined by their third-party cookie and browser history.
Geographic Breakdown
Discover where your users were located.
App Usage
Using bar graphs, we show you App Sessions Over Time and New Users Over Time. Discover when your users were utilizing the app the most and how your marketing efforts translated to new user engagement.
Schedule Count
Review how many times each Performer was added to a user's schedule.
Screens Recap
Review which screens in your app were the most frequently used with total views, sessions, and users for each individual screen.
Event Recap
Review which events in your app were the most frequently viewed.
Places Screenviews
Review which places of interest and stages were the most frequently viewed.
Sponsor Banners
Sponsor banners can be added to several popular screens within the app. This report will show you the top sponsor banner views and the number of clicks, allowing you to report back to your sponsors on the success of their campaign.
Push Notifications
Review your most popular push notifications. This report will show you the Title and Message of your notifications along with the time it was sent, the number of users who received it, and what the engagement rate was.
FAQ
Question: What is the difference between "Total Active App Users" and the number of people that downloaded the app?
Answer: "Total Active App Users" counts anyone that has opened the app at least once. The number of "Total Active App Users" lists exactly how many people are actually using the app, versus how many have simply downloaded it. This information is more valuable.
Question: Why are the numbers of app downloads or updates not included in my post-event recap report?
Answer: You can access this data in the two app store developer accounts, but we typically don't report on it. Basic download numbers are not a meaningful representation of engagement. For example, a user can download or update an app, but if they have never launched it, then they did not interact with any of the content.