Crowd Connected Setup Guide

Please review our Overview: Presence (powered by Crowd Connected) Guide prior to this setup guide. Once you've covered the basics, come back to this guide to get started on setting everything up. 

Logging In

If you're having issues locating the credentials, check your junk/spam folder. Whitelist the email address "" to ensure you receive correspondence from the system.

Home Screen

Once logged in, use the icons on the left side of your screen to navigate the system. 

  1. MY VENUES – use for adding/amending/deleting Regions and Events. 
  2. POSITIONING CONFIGURATION – use for setting when and where data will be collected. 
  3. DEVELOPER SETUP – technical information for developers only.
  4. MESSAGING – module for geo-targeted push notifications.
  5. ANALYTICS – access heatmaps and other data visualizations.
  6. MY ACCOUNT – use to change app key, timezone, and password.
  7. HELP – access online knowledgebase.

Crowd Connected Console User Guide

For a full walk-through of the Crowd Connected CMS, please review this Crowd Connected User Guide 2022

Create Regions

To ensure you get the most out of this product, discuss what data you want to track and if you want to use location-based messaging with us.

As mentioned in our Overview guide, we will need a copy of your CAD map to upload to Crowd Connected. Once we have that uploaded, you can begin to draw regions. You can draw regions at any point in time - even after the event. However, keep in mind that after your event we will compile and analyze the data from your event and if the regions are changing this could impact the timeframe we are able to provide your report. 

You must create the following regions. Without these, the post-event reporting we craft will be missing necessary data points:

  • Entrances / Exits
  • Stages
  • Sponsor areas
  • One region should be an outline of the entire footprint of the event. This will be considered the "Master Region" and used to compare how many people are "on-site" and how many people are in each individual region (we call this comparison the Audience Ratio). 

Optionally, you might want to create regions for these types of areas:

  • Merchandise and Food & Beverage areas (either individual stands if you wish to have data that granular, or an entire merch or concessions village if that is applicable to your event)
  • Restrooms
  • VIP areas
  • If you are interested in learning how their attendees get to the festival create regions for popular routes to/from the event to analyze traffic patterns or create regions for popular nearby hotels, airports, or train stations. 
  • Regions pertaining to messaging. We'll cover messaging in the next section, but if you plan to send messages to attendees based on their location, you'll need to create those regions as well. 


  • Region names should be unique. The Crowd Connected platform will prevent you from naming regions with identical names. Do not attempt to work around this with altered versions of the same name - i.e. "McDonald's" vs. "McDonalds". This will cause issues for you down the line when you are attempting to analyze the data. Instead, name the regions in a unique and understandable way - i.e. "McDonald's 6th St" and "McDonald's 10th St"
  • Use Region Types to categorize regions. This will be useful for reporting down the line, giving you the ability to summarize data. For example, if you have multiple stages and all have the region type of stage you will be able to analyze data from each individual stage as well as data summarized for all stages. 
  • One region can only have one region type applied. If you want to apply more than one region type to an area, you'll need to create a duplicate region and apply each region type to its own region. In this case, make the naming match the region type you've assigned. For example, "Main Stage Viewing" and "Main Stage Messaging."

Setup Messaging

If you are using location-based messaging...


  • Encourage people to go to Hard Rock Cafe by targeting a message to the entire venue region. Exclude those devices that have already visited the Hard Rock Cafe and exclude the devices currently in the Hard Rock Cafe.


  • You cannot currently link your Aloompa app deeplinks to the messaging in Crowd Connected. Messaging only supports URL links at this time. 
  • You cannot view the reach (the number of recipients) when setting up a message. Once you send it, that will be easy to view in the Messaging screen. 

Upload Events

Adding your events to the Crowd Connected platform will allow you to view data related to those events later. 

In Analytics --> Charting you will find Event Attendance. There, you can select up to 6 events and view the number of devices that attended that event. After the event, we will also provide you with the number of devices in attendance for each event, the audience ratio (# there compared to total # onsite), and the dwell time for each event. 

If your events are already in the Aloompa CMS, it will be quick for you to upload events to Crowd Connected. 

  1. Navigate to the Aloompa CMS -- Event Data -- Events screen. Export CSV and open it.
  2. Delete all columns, with the exception of name, starts at, ends at, and place. Match the "place" from our CMS to the appropriate "region" in Crowd Connected. Pay careful attention to naming as it must match exactly. If the stage in Aloompa is called "Main Stage" but in Crowd Connected you've named the region "Main Stage Viewing" then the "region" in this spreadsheet should read "Main Stage Viewing"
  3. The format of your import must match this exactly:
    1. Column 1: "name"
    2. Column 2: "region"
    3. Column 3: "start"
    4. Column 4: "end"
  4. In Crowd Connected, navigate to My Venues --> Events and select to Import via CSV. If you experience any errors in this process, check the column headers and confirm there are no spaces and that the cases match exactly as mentioned above. 
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